A family business, with sport in our DNA, we are on a mission to support a million athletes a week with tapes they can trust.
It has taken nearly a decade, to become an overnight success. Kate-Anne (our founder) tells the story best…
Like most athletes, I’m a miserable bi*ch, if I can’t exercise. Back in 2010, I was continually hampered by injuries so my physio patched me up with kinesiology tape. Although sceptical at first, I soon became plastered in the stuff and was eulogising about it to everyone.
SPORTTAPE was born out of a passion to help other athletes (get injured less and recover faster). I wanted them to feel the benefits of kinesiology tape, without the bullsh*t and pseudoscience that surrounded the product.
The only way to do that, was to start my own company. And the highly imaginative name, well, I couldn’t afford to pay for advertising, so just chose Googles’ No 1 Search term – “sport tape”.