What Makes You Unstoppable?

What do elite athletes, a film crew, and a lot of tape have in common? They’ve all come together for our biggest, boldest campaign yet - Unstoppable You. Months in the making, this is our first ever cinematic brand launch, and it's all about what really keeps you moving.

Today we're going to be focusing on our athletes and what truly makes them unstoppable!

Unstoppable You, is our first-ever cinematic campaign. A year in the making, it’s bold, personal, and a significant milestone for us. We’re known for tape but this campaign is about so much more than that. It’s about you. The ones who keep going, even when it’s hard.

We made Unstoppable You to show what we stand for: that SPORTTAPE is here to support you when injury or setbacks threaten to slow you down. This isn’t a glossy advert, it’s a look at what it takes to keep moving. The early starts. The quiet sacrifices. The grit. The moments no one sees but that make all the difference.

We teamed up with the brilliant Commuter Films and five athletes who represent everything we stand for. The result? A powerful short film that captures what being unstoppable looks like, not in the big wins, but in the small decisions to keep going, day after day.

This campaign is also a statement from us. That we’re here to lead, to raise the bar, and to show that we’ll go above and beyond for the people who put their trust in our tape. We don’t make you unstoppable; you do. We help you stay that way.

If you follow Welsh rugby, you’ll likely know Ollie Griffiths. A relentless flanker and long-time Dragons RFC standout, Ollie built his game on impact, so we're talking big tackles, fearless carries, and total commitment. He wasn’t just involved in matches; he changed them.

Known for his work at the breakdown and his physicality, Ollie earned respect the hard way, through grit, consistency, and a mindset that never backed down. Even after recently stepping away from professional rugby, that drive hasn’t gone anywhere. He’s still pushing himself, still leading by example.

Ollie’s story is proof that being unstoppable doesn’t stop when your playing days do. It’s about how you show up every day, on or off the pitch.

"Being able to deal with set-backs. Learning to come back stronger is a skill that will make you unstoppable."

Becky Downie isn’t just one of Britain’s most decorated gymnasts, she’s one of the most resilient. With a career that’s spanned over 20 years, Becky has proven time and time again that she’s not here to follow the usual script. While most gymnasts retire in their early twenties, Becky just kept pushing and reinventing herself, coming back stronger, and showing that age is no barrier when you’ve got the mindset to match.

She’s been to multiple Olympic Games, won European and World medals, and faced more setbacks than most ever see. But it’s not just what she’s achieved, it’s how she’s done it. Her career has been defined by comebacks, by standing tall after heartbreak, and by never losing sight of what she’s capable of.

Becky’s still training, still competing, and still proving what’s possible. She’s not just a champion, she’s a survivor. And she’s not done yet.

"Not letting other people interfere with what you want to do. Trust yourself and you can do anything." 

Conor O’Keefe is the kind of goalkeeper you want when everything’s on the line. Quick off his line, fearless under pressure, and sharp as they come, Conor has made a name for himself by turning goalmouth chaos into calm. Whether it’s a last-minute save or commanding his area when the stakes are high, he’s built a reputation as a safe pair of hands, and then some.

But Conor’s impact goes far beyond the pitch. As co-founder of GKHQ, he’s helping develop the next generation of goalkeepers, sharing the mindset, training tools, and experience that have shaped his career.

We’ve worked with Conor for a while now, and what stands out most is his consistency, not just in performance, but in attitude. Creating content regularly and growing his audience. He shows up, does the work, and brings others with him.

"You're in control of your decision. Where you want to go, where you want to end up. You need to be true to yourself and if you can do that, you're truly unstoppable."

Lauryn Davey doesn’t do limits. A Team GB heptathlete with raw speed, serious power, and a mindset that doesn’t let up, Lauryn is the kind of athlete who thrives when things get tough. She’s already broken records, battled injuries, and bounced back stronger, and she’s still just getting started.

Balancing the demands of seven events takes serious grit, but Lauryn makes it look effortless. Off the track, she brings that same energy -  pushing boundaries, staying true to herself, and refusing to slow down, no matter what’s thrown her way. Whether it’s in competition or recovery, she shows up with purpose.

Lauryn’s not just building a career, she’s building momentum. And when she hits full stride, there’s no stopping her.

"It's not when you ARE motivated, it's when you're NOT. It's when you pick yourself up off the floor when you feel like you can't."

Kyle Kothari’s path to the top hasn’t been smooth and that’s exactly what makes his story so powerful. A standout on the 10-metre diving platform, Kyle has faced more than his share of setbacks, from injury to heartbreak. But each time, he’s come back sharper, more focused, and even more fearless.

He’s now part of Britain’s diving elite, with medals to show for it and his sights set firmly on the Olympic stage. What sets Kyle apart isn’t just his technique or power, it’s his ability to handle pressure. When the stakes rise and the crowd holds its breath, Kyle stays locked in and delivers.

Every dive is a statement, not just of talent, but of determination. He’s not just chasing dreams; he’s proving, again and again, that nothing can knock him off course.

"Knowing yourself. Getting to know yourself better will allow you to better equip yourself to deal with any situation, especially in sport. Find your reason why and run with it."

Check out our Unstoppable page on the website now and feel free to get in touch to share you story. What makes you unstoppable?