PRIVACY

At SPORTTAPE Ltd., we are committed to protecting the privacy and security of our customers’ personal data. This policy explains how we collect, use and protect your personal information when you use our website, purchase our products, or interact with us.

We process personal data in accordance with UK GDPR and applicable data protection legislation.

If at any time you believe the data we hold about you is inaccurate or incomplete, please contact us and we will correct it promptly.

You also have the right to request erasure of your personal data (“the right to be forgotten”). To make a request, please contact us on 02920 849096 or info@sporttape.co.uk. Each request will be assessed individually, although there may be legal or operational reasons why we cannot fully comply.

 

How we use your information

We collect and process personal information to:

• Process and fulfil orders
• Manage your account
• Provide customer support
• Improve our website and services
• Send marketing communications where you have agreed to receive them
• Promote relevant SPORTTAPE products and services
• Prevent fraud and manage risk

We may use your information to personalise your experience and improve repeat visits to our website.

We do not sell your personal data. Where a lawful basis exists, we may securely share limited personal data with trusted service providers and advertising partners to help us operate our business and promote our products.

We may share necessary data with:

• Credit reference agencies
• Accountancy providers
• Debt collection agencies
• VAT compliance partners
• Technology and analytics providers
• Advertising platforms (where consent or legitimate interest applies)

We reserve the right to contact professional customers under the lawful basis of Legitimate Interest where communications are relevant to their professional role.

 

Lawful bases for processing

We process personal data under the following lawful bases:

• Consent – for email marketing, advertising audiences, cookies and similar technologies
• Contract – to process orders and provide our products and services
• Legal obligation – for VAT reporting, financial records and regulatory requirements
• Legitimate Interest - to improve our services, prevent fraud, communicate with professional customers, and provide relevant business-to-business information

Where processing is based on consent, you can withdraw that consent at any time.

What personal data we collect and why

When placing an order, we collect necessary personal information such as:

• Name
• Address
• Email address
• Phone number
• Order details

This allows us to process and deliver your order and contact you if needed.

All other information is provided voluntarily.

Data transmission over the internet (for example via email) may contain security gaps. While we take appropriate steps to protect data, complete protection from third-party access cannot be guaranteed.

 

Advertising & Marketing Personalisation

Where you have provided consent to receive marketing, we may use your data to:

• Send email marketing communications
• Personalise advertising content
• Create advertising audiences on platforms such as Meta (Facebook & Instagram)
• Improve marketing performance and relevance
• Professional customers may receive relevant communications under Legitimate Interest where permitted by law.

You can withdraw consent or opt out of marketing at any time.

 

Cookies

Our website uses cookies to improve user experience, site performance and security. Cookies are small text files stored on your device.

Some cookies are essential for the operation of the site, while others help us understand how visitors use our website.

You can configure your browser to refuse cookies or notify you when cookies are used. Disabling cookies may affect website functionality.

 

Google Analytics & Shopify

We use Google Analytics and Shopify to analyse website usage and improve performance. These tools use cookies and may collect information such as:

• IP address
• Device type
• Pages visited
• Time spent on site

This data helps us evaluate website activity and improve our services.

You can refuse cookies through your browser settings.

Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR.

Guided Forms, Quizzes & Product Finders (Typeform)

We use guided forms, quizzes and product finders powered by Typeform, embedded within our website, to help users:

• Find suitable SPORTTAPE products
• Navigate to relevant areas of the website
• Request personalised assistance or recommendations
• Improve website usability and overall experience

These tools are designed to provide guidance only and do not require users to submit personal contact details in order to receive results.

These Typeform tools may collect:

• Your responses to form questions
• Product preferences or usage information

This information is used to:

• Provide personalised recommendations or guidance
• Improve our products, services and website functionality

Typeform acts as a data processor on our behalf and processes information in accordance with applicable data protection laws. Information submitted through these forms is not used for marketing purposes unless you have explicitly opted in to receive marketing communications elsewhere.

Consent and Cookies

Because Typeform content is embedded within our website, it may load scripts on your device and set cookies or collect behavioural interaction data.

We only load non-essential scripts, including embedded Typeform content, after you have provided consent via our cookie banner where required by law. If you choose not to consent to non-essential cookies, the embedded form may still function in a basic way, but certain features that rely on third-party scripts may not operate fully.

Where required, this processing is based on your consent. In other cases, it is based on our legitimate interest in providing relevant information, assisting users and improving our services.

Meta (Facebook & Instagram) Advertising and Marketing Data Use

We use advertising services provided by Meta Platforms Ireland Ltd. to promote SPORTTAPE products and measure campaign effectiveness.

Where a lawful basis exists, we may create Custom Audiences using limited customer data such as:

• Name
• Email address
• Phone number
• Location information
• Purchase history
• Customer or account status
• This may apply to:

1) Individuals who have consented to marketing

• Newsletter subscribers
• Customers who opted in at checkout
• Users who signed up for offers or updates

2) Professional or business customers

• Where we rely on Legitimate Interest to promote relevant products and services

We do not use data belonging to individuals who have opted out of marketing.

This processing allows us to:

• Show relevant adverts to existing customers
• Reduce irrelevant advertising
• Find new audiences with similar interests
• Measure advertising effectiveness
• Data may be securely hashed before being transmitted to Meta. We do not receive access to individuals’ social media accounts and we do not sell personal data.

We periodically review and refresh advertising audiences to ensure that individuals who have withdrawn consent or objected to marketing are removed.

You can withdraw consent or object at any time by:

• Clicking unsubscribe in marketing emails
• Contacting info@sporttape.co.uk

 

Social Media Pixels

We use tracking pixels (including Meta Pixel) to:

• Track conversions from adverts
• Retarget website visitors
• Measure campaign performance

These tools collect behavioural and technical information such as pages visited and actions taken on the site.

Where required, these operate only with your consent via our cookie banner.

 

Server Log Files

Our website automatically collects technical information including:

• Browser type and version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Date and time of the server request

This data cannot be assigned to specific individuals and is used for security and diagnostics.

 

Contact Forms

If you contact us via a form, we store the information provided to respond to your enquiry. We do not share this data without your consent.

 

SSL Encryption

This site uses SSL encryption to protect the transmission of confidential content.

 

Marketing Emails

We send marketing emails only where:

• You have provided consent, or
• We are contacting professional customers under Legitimate Interest

Emails may include:

• Product updates
• Promotions
• Competitions
• Offers

You can unsubscribe at any time.

We use a double opt-in process for newsletter sign-ups and log registration details (time, date and IP address) for compliance purposes.

We may analyse email engagement, such as opens and clicks, to improve content relevance.

 

Data Storage & Your Rights

We retain personal data only for as long as necessary for the purposes for which it was collected, including legal, accounting and reporting requirements.

You have the right to:

• Access your data
• Correct your data
• Request deletion
• Restrict processing
• Object to marketing use

To exercise your rights, contact us at info@sporttape.co.uk.

 

Complaints

If you are dissatisfied with how your data is used or held, you have the right to complain to the Information Commissioner’s Office (ICO).

 

VAT Compliance (EAS Project)

To ensure compliance with European VAT regulations, we use EAS Project to process VAT reporting for EU sales. This includes:

• Transaction details
• Billing and shipping information
• VAT identification numbers where applicable

This data is used solely for tax compliance. We have a data processing agreement in place to ensure it is handled securely and in accordance with applicable data protection laws.

 

Data Privacy Officer

Kate-Anne Kelly
SPORTTAPE Ltd.
Unit 5 Parc Glas
Pant Glas Industrial Estate
CF83 8HZ

Policy issued: 01.02.2024
Last updated: February 2026