We're way past making time flies jokes here at SPORTTAPE. We did it last year and we won't be doing it again!
Honestly, when we look back at everything that’s happened this year, it feels a bit like one of those moments where you go out for a drink, wake up the next day and try to piece the prior night together. The team’s grown, roles have shifted, we’ve launched a huge campaign we’re genuinely proud of, announced exciting new partnerships, and developed and tested several new products that are going to shake up the market in 2026...
It’s been full-on, but in the best possible way. So here it is: the highlights, the big wins, and everything we’ve been up to this year. Pull up a chair, stick your coat on the back of it and let’s take a look back at SPORTTAPE in 2025.
SPORTTAPE'S 2025 ROUNDUP:
THE TEAM: WHO'S JOINED THE CREW
If there’s one thing that really shaped this year, it’s how much the crew here at HQ has grown and how much louder the office has got because of it. We kicked the year off with 10 and are finishing it with 15. By spring, it already felt like we were playing squad Tetris trying to find everyone a seat.
Nardina, who technically was already part of the team, became a proper fixture in the office at last. Millie kept the customer service wheels turning and our social views sky-high before heading off to Manchester. Megan joined us with a camera permanently attached to her hand, levelling up our content game, Ryan and Jack have filled the void that Edison left us and have helped turn the warehouse into a well-oiled machine.
And to help us fully prepare for the new year, we've welcomed Carys in to pick up Millie's baton with the customer service and Kelly came in to keep the numbers in line (someone has to). There's also Warbs, but we'll get to him later on...
It’s been one of those years where the team photo suddenly needs a wider lens (see below), but honestly, it’s made the place feel more alive than ever. More ideas flying around, more energy, more laughs, and more people for Carl to blame when someone leaves crumbs on the counter.
UNSTOPPABLE YOU: OUR STORY IN MOTION
If there’s one thing we’re seriously proud of this year, it’s our 'Unstoppable You' campaign. This wasn’t just another ad... it was our way of saying SPORTTAPE backs the people who keep pushing when it’s hard, even when no one’s watching.
We teamed up with athletes, a film crew, and everyday warriors to show what “unstoppable” really looks like: early mornings, quiet comebacks, tape on sore limbs, and that stubborn refusal to give in. The result? SPORTTAPE’s first cinematic-style launch. Raw, real, and personal.
The campaign was for anyone grinding week in, week out, rehabbing injuries, or simply moving forward despite the odds. Looking back, Unstoppable You wasn’t just a campaign, it was a statement about who we are, who we want to be, and who we’re here for.
Check out the video below!
PARTNERSHIPS: BIG MOVES WITH BIG NAMES
Partnerships have been a real focus for us this year. We’ve been right there, tape in hand, backing some incredible events and organisations. From continuing as the official tape supplier for WhyWeRun and Ultra X, to kicking off new collabs with Welsh Athletics, Cardiff Devils, Welsh Boxing, England Touch… the list goes on.
Physios in Sport is another that one that will play a big part in some of the moves we have planned for next year too.
It’s always really fun for us to see our tape on some of the biggest stages around in 2025, from local heroes to high‑profile athletes, all giving it their all while sporting a little bit of SPORTTAPE support. Every new partnership isn’t just about logos on kit or tape on wrists, it’s about getting behind people who push limits, smash goals, and inspire everyone watching.
So yes, this year has been a whirlwind, but it’s also made us prouder than ever of the community we’re building and we're buzzing to see who else we can tape up in 2026.
PRODUCTS: EXCITING DEVELOPMENTS COMING IN 2026
2025 has been a bit of a teaser for new products, and early 2026 is shaping up to be packed with launches. We can't talk specifics right now, but we're going to start throwing some proper teasers your way on socials very soon.
One milestone we can shout about: SPORTTAPE has started selling first aid supplies. Partnering with Reliance Medical means physios, coaches, and athletes can now get everything they need in one place! Tape, support, and first aid, making life a whole lot easier if you ask us.
It’s been exciting laying the groundwork this year, but next year, we're rewriting the script when it comes to taping even further.
EDUCATION: LEVELLING UP WITH WARBS
It's been another big year for education too, and a huge part of that has been Ben Warburton joining the team permanently. Some of you will know Warbs from his years of physio experience with some of rugby's elite teams, and he’s been working with us behind the scenes for a while, but this year he came on full-time as our Head of Medical and Education.
Ben now runs all our in-person workshops, sharing knowledge, tips, and practical know-how that helps people get the most out of our products and themselves. Not even to mention the 1-2-1 mentorship he's been offering to physios from this season.
And trust us, what he’s got planned for 2026? Well… we can’t say too much yet, but let’s just say it’s going to be big. Big big! Think more workshops, more insights, more ways to level up your game, and yes, some of it will tie into exciting new products we’ve got in the pipeline.
It’s one of those areas that quietly makes a massive difference, whether you’re a physio, an athlete, or just someone who wants to understand how to tape smarter and we can’t wait to share more next year!
2025, you’ve been wild. Team growth, new partnerships, first aid, and sneaky peeks of 2026. It’s been a blast. Now, let’s get ready to make next year even bigger once again.
